![]() With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.ġ1 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. The market leading and award winning text on social media marketing has been fully updated for this fourth edition. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” “ Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. ![]() ![]() **Winner of the TAA 2017 Textbook Excellence Award** ![]()
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